The apartments of Urbanización Playa Romana in Alcossebre are on one of the few stretches of town where the development and the sand meet: the blocks stand on the front line, between Romana beach and El Moro beach. It is a residential complex of owners, not a hotel: each apartment has its own owner and several are rented seasonally through local agencies such as Lloguers Altamar, Albert Villas, Marineu or Alco Gestión.
This page is informative and independent. Casa Azahar does not manage apartments in this development or offer bookings in it; at the end you will find Casa Azahar alternatives in the same area.
Where Urbanización Playa Romana is in Alcocéber
The development is at Camí de l'Atall, 52, in the Romana beach area, south of the centre of Alcossebre (Alcalà de Xivert, Castellón). It is next to the Crisdan supermarket, a detail guests appreciate because daily shopping is a few steps away.
Do not confuse it with the Kione Playa Romana Park complex, which is on Carrer del Canaret, further inland. Urbanización Playa Romana is the one that faces the sea directly.
The two beaches in front of it are:
- Romana beach: about 500 m long and 40 m wide, fine sand, accessible and with a Blue Flag in 2026. The Senda Litoral starts from it, a wooden walkway that leads on foot to Cargador beach and the centre.
- El Moro beach: about 300 m of fine sand among rocks, with lifeguards, showers and toilets in season. It also has a Blue Flag in 2026.
Advantages of the area: front line with sea views from many terraces, a quiet atmosphere and a seaside walk to the town. Drawbacks: the marina, Las Fuentes beach and many of the restaurants are in the centre and the north, so for dinner out or a big shop many people use the car.
What the Playa Romana development is like
It is a development of several apartment blocks with generous common areas. According to the portal listings and reviews, it has:
- An adult pool and a children's pool.
- A tennis court.
- Gardens between the blocks.
- A concierge.
- Parking where, according to guests, it is easy to leave the car.
- A terrace in the apartments, many with a front view of the sea.
The blocks are old and have no lift, something to keep in mind if you travel with a pushchair, small children or older people. The interior equipment depends on each owner: some units are refurbished and others are not, and wifi or climate control are not in every apartment.
What guests think of Urbanización Playa Romana
7.8/10 weighted average across booking sites · 100 reviews
| Website | Score | Reviews |
|---|---|---|
| Booking.com | 7.4/10 | 46 |
| Booking.com (Albert Villas) | 8.1/10 | 54 |
Public scores from each website, checked on octubre de 2026. They may have changed; see the source for the current score.
The 100 reviews come from two Booking.com listings within the same development, managed by different companies:
- Playa Romana Altamar (7.4/10, 46 reviews), by Lloguers Altamar, which groups several apartments.
- Primera línea Playa Romana Frontal al Mar (8.1/10, 54 reviews), a unit from Albert Villas.
The difference between the two scores already says something important: the experience depends a lot on the specific apartment and who manages it. There is a third Albert Villas unit with a single very negative review, with no statistical weight, and Marineu markets apartments on Central de Reservas with no visible reviews. We have not found listings with reviews on TripAdvisor, Expedia or Atrápalo.
What guests like most. In both listings, location (8.4 and 8.5) and staff (8.6 in both) are the highest sub-scores. Guests repeat these points:
- The front line: the beach at the door of the development and the front view of the sea from the terrace.
- The common areas, the pool and how easy it is to park.
- The grocery shop right next door.
- A quiet area without being far from the centre, which you reach along the promenade.
- Refurbished and well-equipped apartments, in some units.
- Friendly service and, in the Albert Villas unit, a welcome gesture.
What some guests point out. In the Altamar listing, comfort (6.6), value for money (6.8) and facilities (7.0) are the lowest scores; in the Albert Villas one, those same sub-scores rise to 7.8-8.0. The critical comments that repeat are:
- The blocks are old and have no lift, awkward with small children.
- Cleanliness could be better in some units, with damp or drain smells.
- Mattresses, pillows and sofa beds that are not very comfortable.
- A lack of towels, tea towels or basic kitchenware in certain apartments.
- In the Altamar listing wifi is not listed and some guests miss climate control in spring.
- With Altamar you have to collect and return the keys at the office.
- Some apartments are small for four adults.
The most common profile is Spanish families, followed by couples and groups.
Our assessment
Strong points
- A real front line, with two Blue Flag beaches in front.
- Complete common areas: adult and children's pool, tennis and gardens.
- A supermarket next door and easy parking.
- A seaside walk to the centre along the Senda Litoral.
Weak points
- Blocks without lifts.
- Uneven interiors: some apartments refurbished and others with furniture and mattresses that could be better.
- Wifi and climate control not guaranteed in every unit.
- Tight space for four adults in some flats.
Who it is ideal for.Families and couples who prioritise going down to the beach without taking the car and seeing the sea from the terrace, and who are willing to check the specific listing carefully. For people with reduced mobility, or if you travel with a pushchair, ask about the floor before booking or look for a building with a lift.
Tips before renting in Playa Romana
- Check who manages the apartment. Altamar, Albert Villas, Marineu or a private owner: the conditions for keys, cleaning and linen vary.
- Ask about the floor. Without a lift, a third floor with suitcases and children is noticeable.
- Confirm wifi and air conditioning. They are not in every unit.
- Check what is included. Towels, tea towels and kitchenware are what is missed most.
- Look at the view. Not all terraces face the sea directly; if that is what you want, ask for confirmation.
If you are thinking of a long stay, in the article on renting by the week or fortnight in Alcocéber you will find ideas for organising it.
Surroundings and things to do
- Southern beaches: besides Romana and El Moro, further south are the Tres Platges, three linked coves of sand and pebbles (unsupervised bathing area), and Manyetes, with a Blue Flag in 2026.
- Senda Litoral and promenade: from Romana to Cargador along the wooden walkway; from May to October there is a weekly market in the promenade area.
- Serra d'Irta Natural Park: at the other end of town. From Cala Blanca start walking route 2 (12.8 km, easy) and the Ruta del Cranc bike route (13.2 km) towards Peñíscola. In summer, to drive onto the park's coast you must book a space on the GVA Parcs Naturals app.
- Alcalà de Xivert: about 9 km away, with the 68 m octagonal bell tower of the church of San Juan Bautista.
How to get to Urbanización Playa Romana
- By car: leave the AP-7 at exit 44 (Alcossebre-Torreblanca) or arrive by the N-340 and take the CV-142 towards Alcossebre. In town, continue towards Romana beach and Camí de l'Atall. You will find routes from other cities in how to get to Alcocéber.
- By train: Alcalà de Xivert station, about 10 km away, with Media Distancia trains to Valencia and Barcelona.
- By air: Castellón airport about 22 km away; Valencia about 123 km.
Casa Azahar alternatives near Romana beach
If you prefer Casa Azahar's local management in this same area:
- Residencial Casablanca: right on the front line of Romana beach, with sea views, palm trees and a seasonal pool; 2- and 3-bedroom flats.
- Nova Romana Apartments: a few minutes from Romana beach, with a garden and an adult and children's pool.
- Villas Sunset: villas with a private garden, barbecue and pool, about 400 m from Cargador.
Very close by you will also find the pages for the Porta Alcalá townhouses, Residencial Rancho Grande and Urbanización Tres Playas. All the complexes are in the Alcocéber apartment directory.